About

Great brands spend part of their lives being misunderstood. Not for lack of vision, but because the world hasn't yet learned to make sense of them. My work is to find what's true, what hasn't been said before, and give it the form it deserves.

I've spent twenty years doing that inside brands. At Nike I was Senior Creative Director, where I brought three design organizations together into one 55-person team, directed the NikeLab Re-Creation Center with Virgil Abloh (Fast Company called it the future of retail) and led creative for the first House of Innovation. At Puma I built the in-house creative function from nothing and took it to 100+ countries. At Burton I led the move from snowboards to year-round apparel and co-authored Six with Jake Burton. Since 2021 I've run Alex Lowe Studio from Portland: brand strategy and creative direction for Apple Music, Google, Kohler, Nike and Specialized, and an AI and 3D production system that cuts production costs by 70%.

D&AD Yellow Pencil. One Show. Cannes Lions. Visiting Lecturer at Loughborough College of Art and Design.

Open to a full-time in-house leadership role and to selected studio projects.