I've spent 25 years asking one question — why should they care? It's not in the strategy deck or the creative brief. It's in the distance between what a brand says about itself and what people actually feel when they encounter it. Closing that gap is the work.
I've built global creative functions from nothing at Puma. Unified siloed design organizations at Nike. Co-authored a book with Jake Burton. Directed flagship retail in New York, Paris, and Shanghai. Built AI-integrated production systems that have cut content costs by 70%. The work spans sport, culture, commerce, and technology — what connects it is a conviction that the most effective brand work makes people feel something they didn't expect.
Right now I'm doing the best work of my career — through Alex Lowe Studio, with a small number of brands and leadership teams who want to think differently about what they are and who they're for.