Specialized
Specialized engineered a shoe so thoughtfully constructed that you’ll forget you’re wearing it.
The campaign's creative direction was based on body geometry and data science, illustrating how the shoe was scientifically crafted to disappear on your feet.
Our Role:
Research and Strategy
Brand Writing
Art Direction
3D & Motion
The Specialized Prime collection caters to both competitive cyclists and enthusiasts seeking premium apparel to enhance their riding experience.
The campaign's creative direction highlighted product benefits through authentic voices of real riders and their passion for cycling.
Our Role:
Research and Strategy
Brand Writing
Creative Direction
Film & Photography
